Political Consulting, Public Relations & Campaign Solutions

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Top 10 Tips for Political Fundraising

In OnMessage Staff on January 27, 2012 at 4:42 pm

Earlier today, I was asked to list my top ten fundraising tips for first-time candidates running for office. While your fundraising strategy is ultimately determined by the size and scope of your race, here are some basic principles that apply to every political campaign:

  1. Have a plan. Anticipate how much money you’ll need and when you’ll need to have it by.
  2. Educate yourself. Understand campaign finance laws as they pertain to your race and appoint a treasurer with campaign experience.
  3. Do your homework. Pull campaign finance records to learn who has contributed to candidates in the past and seek to understand why.
  4. Meet with key players early. Gain their support and often the money will follow.
  5. Get organized. Gather contact information and create a system for organizing and managing it.
  6. Make direct contact. Meet potential contributors in person or call them on the phone.
  7. Host fundraising events. Fundraisers will help to grow your grassroots support and give you a reason to ask for contributions.
  8. Seek out in-kind donations.  Find restaurants, caterers, printers, etc. who are willing to donate their goods and services in-kind.
  9. Go for broke. Ask early, ask often, and don’t be afraid to ask for the maximum.
  10. Hire a fundraiser. Although a fundraising consultant can’t replace you, they can help you to devise a good strategy, coach you on what to say, and help you open doors that might otherwise be closed.

Is social networking still an option?

In OnMessage Staff on April 6, 2011 at 11:12 pm

Social Networking Collage

Make no mistake about it, the 2010 election cycle has begun and candidates seeking public office will be utilizing social media and social networking sites during this election cycle now more than ever to get their messages out to voters.

I once overheard someone say that modern-day politics is all about the selective dissemination of information. Social media takes the control of that information out of the hands of traditional media and puts it into the hands of voters. While traditional print and broadcast media will still play a large role in shaping public opinion, candidates will rely heavily on social media and social networking sites to foster personal connections with online followers, recognizing that any one of them could potentially have a large-scale influence on online voters.

It’s no longer an option for candidates to simply have a Facebook page and Twitter account. It’s a requirement. And it will no longer cut it for them to engage their online followers on a sporadic basis. They will be expected to engage them regularly and to be personal and forthcoming in their efforts. Their success (or lack thereof) will speak to their resourcefulness, accessibility and, ultimately, on how in touch they are with voters.

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Let us represent YOU!

In OnMessage Staff on April 2, 2011 at 7:04 am

OnMessage Strategic Communications was officially launched in March 2011 to provide consulting services in the areas of political fundraising, public relations, social media, volunteer coordination, voter outreach and grassroots initiatives to conservative candidates and organizations across Florida.

FL Congressional Map

Contact us at OnMessageStrategic@gmail.com or
follow us on Twitter at @BeOnMessage